1. Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
2. Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
3. Identify a problem and show people how and why your product or service solves the problem.
4. Keep your paragraphs short - no more than 2 sentences per paragraph.
5. Use bold headings to break up your sales copy into short chunks of text.
6. Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
7. Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
8. Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
9. Give a time limit - most people are procrastinators.
10. At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
Wednesday, October 21, 2009
Tuesday, October 13, 2009
How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet.
How does it work?
The Multiplier Effect occurs when your marketing technique either:
A) replicates itself over and over again, or B) feeds into other marketing techniques
A classic example of the first kind of Multiplier Effect is the Free E-Book.
Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on.
The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique.
A good example of this is Link Exchange.
Let's say you get links on 100 different websites. When the Search Engines spider those websites, they find your link. Your 'link popularity' then increases and as a result, your ranking in the Search Engines goes up.
This kind of Multiplier Effect often results in a 'feedback loop'.
Because your website now ranks higher in the Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking in the Search Engines, and so on.
Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops off the FFA site and you have to start again.
One of the most powerful Multiplier Effects I know of occurs when you write Ezine Articles.
The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. But the benefits don't stop there.
When your Articles are posted on other people's websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking in the Search Engines goes up - more traffic. Eventually you'll find your Articles appearing in Free E-Books - even more traffic.
As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point it's virtually unstoppable.
Here are 2 ways you could start using the Multiplier Effect:
1) Launch a Free E-Book
Start collecting Ezine Articles on a particular topic. The topic could be 'Search Engine Positioning', 'Website Design', 'Affiliate Programs', 'Ad Writing', 'Choosing a Web Host', or it could be on 'Parenting', 'Gardening' etc.
When you have about 25 good Articles on your chosen topic, contact the Authors and ask their permission to include their Articles in your Free E-Book (with the Author's Resource Box).
Make sure your free E-Book has plenty of links back to your website.
The secret to making this technique work is to ensure that your Free E-Book is closely related to the theme of your website. For example, if you market 'Search Engine Submission' tools from your website, an excellent topic for your Free E-Book would be 'Search Engine Positioning'.
Here's a tip that will help you find out exactly how much traffic you're getting from your Free E-Book.
Make a copy of your index page and re-name it something else, such as: http://www.yourdomain.com/free-ebook.html
In your Free E-Book, instead of linking to your home page (index.html), link to the duplicate home page (free-ebook.html). This way, you'll be able to check in your webstats exactly how many visitors are coming to your website from your Free E-Book.
Include a short note on the index page of your Free E-Book telling people that they are welcome to give away your E-Book from their website.
Then submit your Free E-Book to these directories:
http://www.zdnet.com http://www.upload.com http://www.ebooksnbytes.com http://ebooks.searchking.com http://www.free-ebooks.net/ http://www.reportsearch.com/ http://www.ebookdirectory.com/ http://www.ldpublishing.com/index1.html
2) Write Ezine Articles
Whatever you do on the Web, you must have picked up dozens of tips along the way - tips that would be very useful to other people who are just starting out.
Turn those tips into a series of articles, give them catchy titles and submit them to these 'article announcement lists' (you'll have to subscribe first):
mailto:article_announce-subscribe@egroups.com mailto:aabusiness-subscribe@egroups.com mailto:aageneral-subscribe@egroups.com mailto:aainet-subscribe@egroups.com mailto:Free-Content-subscribe@egroups.com mailto:articles_archives-subscribe@egroups.com mailto:PublishInYours-subscribe@egroups.com mailto:publisher_network-subscribe@egroups.com mailto:ArticlePublish-subscribe@yahoogroups.com mailto:subportal-subscribe@egroups.com
Then put your articles on autoresponder and submit them to these 'online article archives':
http://www.ezinearticles.com/add_url.html http://www.ideamarketers.com/ http://www.mega-success.com/articles/submit.shtml http://cyberprosper.com/submit.shtml http://www.womans-net.com http://www.connectionteam.com/submit.html http://www.netterweb.com/articles/ http://article_depot.50megs.com/ http://www.ezadsuccess.com/articles/submit.shtml
Think of your Articles and Free E-Books as seeds - scatter them around and then watch them bear fruit and multiply.
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
How does it work?
The Multiplier Effect occurs when your marketing technique either:
A) replicates itself over and over again, or B) feeds into other marketing techniques
A classic example of the first kind of Multiplier Effect is the Free E-Book.
Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on.
The second type of Multiplier Effect occurs when one marketing technique results in benefits from another marketing technique.
A good example of this is Link Exchange.
Let's say you get links on 100 different websites. When the Search Engines spider those websites, they find your link. Your 'link popularity' then increases and as a result, your ranking in the Search Engines goes up.
This kind of Multiplier Effect often results in a 'feedback loop'.
Because your website now ranks higher in the Search Engines, more people want to exchange links with you. You now have links on 300 different websites. This in turn gives you an even higher ranking in the Search Engines, and so on.
Some marketing techniques have no Multiplier Effect. For example, posting to FFA sites - after only a few hours your ad drops off the FFA site and you have to start again.
One of the most powerful Multiplier Effects I know of occurs when you write Ezine Articles.
The main purpose in writing Ezine Articles is to get them published in Ezines. And that on its own will bring you a lot of highly targeted traffic. But the benefits don't stop there.
When your Articles are posted on other people's websites you get free links (from your Resource Box) back to your website - more traffic. This increases your link popularity and so your ranking in the Search Engines goes up - more traffic. Eventually you'll find your Articles appearing in Free E-Books - even more traffic.
As you can see, this kind of Multiplier Effect rapidly builds up its own momentum - after a certain point it's virtually unstoppable.
Here are 2 ways you could start using the Multiplier Effect:
1) Launch a Free E-Book
Start collecting Ezine Articles on a particular topic. The topic could be 'Search Engine Positioning', 'Website Design', 'Affiliate Programs', 'Ad Writing', 'Choosing a Web Host', or it could be on 'Parenting', 'Gardening' etc.
When you have about 25 good Articles on your chosen topic, contact the Authors and ask their permission to include their Articles in your Free E-Book (with the Author's Resource Box).
Make sure your free E-Book has plenty of links back to your website.
The secret to making this technique work is to ensure that your Free E-Book is closely related to the theme of your website. For example, if you market 'Search Engine Submission' tools from your website, an excellent topic for your Free E-Book would be 'Search Engine Positioning'.
Here's a tip that will help you find out exactly how much traffic you're getting from your Free E-Book.
Make a copy of your index page and re-name it something else, such as: http://www.yourdomain.com/free-ebook.html
In your Free E-Book, instead of linking to your home page (index.html), link to the duplicate home page (free-ebook.html). This way, you'll be able to check in your webstats exactly how many visitors are coming to your website from your Free E-Book.
Include a short note on the index page of your Free E-Book telling people that they are welcome to give away your E-Book from their website.
Then submit your Free E-Book to these directories:
http://www.zdnet.com http://www.upload.com http://www.ebooksnbytes.com http://ebooks.searchking.com http://www.free-ebooks.net/ http://www.reportsearch.com/ http://www.ebookdirectory.com/ http://www.ldpublishing.com/index1.html
2) Write Ezine Articles
Whatever you do on the Web, you must have picked up dozens of tips along the way - tips that would be very useful to other people who are just starting out.
Turn those tips into a series of articles, give them catchy titles and submit them to these 'article announcement lists' (you'll have to subscribe first):
mailto:article_announce-subscribe@egroups.com mailto:aabusiness-subscribe@egroups.com mailto:aageneral-subscribe@egroups.com mailto:aainet-subscribe@egroups.com mailto:Free-Content-subscribe@egroups.com mailto:articles_archives-subscribe@egroups.com mailto:PublishInYours-subscribe@egroups.com mailto:publisher_network-subscribe@egroups.com mailto:ArticlePublish-subscribe@yahoogroups.com mailto:subportal-subscribe@egroups.com
Then put your articles on autoresponder and submit them to these 'online article archives':
http://www.ezinearticles.com/add_url.html http://www.ideamarketers.com/ http://www.mega-success.com/articles/submit.shtml http://cyberprosper.com/submit.shtml http://www.womans-net.com http://www.connectionteam.com/submit.html http://www.netterweb.com/articles/ http://article_depot.50megs.com/ http://www.ezadsuccess.com/articles/submit.shtml
Think of your Articles and Free E-Books as seeds - scatter them around and then watch them bear fruit and multiply.
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
Saturday, October 10, 2009
The Tao of Web Marketing
A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. It occurred to me that Water and clever Web Marketing have something in common - they both follow the path of least resistance.
Let me explain.
Your first contact with a future customer usually starts with an email. It could be an Ad in an Ezine, it could be your Resource Box at the end of one of your Articles, or it could be your Signature File in your correspondence.
But in the chain of events that leads to a web sale, an email is the point of greatest resistance.
Why is that?
Firstly, your future customer is reading your message offline. She or he has to fire up their modem before they can buy your product. And that requires effort (and expense).
Secondly, if your message is in an Ezine, it's probably one of a dozen other messages all clamoring for attention.
Thirdly, whether your message is an Ezine Ad, a Resource Box, or a Signature File, you've probably had only a few lines to explain why your widgets are so good.
So if an email is the point of greatest resistance, what is the solution?
The ancient Chinese philosophy of Taoism (pronounced 'Dowism') - also known as 'The Watercourse Way' - gives us the answer. Taoism tells us to be like Water and follow the path of least resistance. Water flows. It is soft and moves easily around obstacles in its path, instead of attempting to go through them.
Nothing in the world is as soft and yielding as water. Yet for dissolving the hard and inflexible, nothing can surpass it.
The soft overcomes the hard; the gentle overcomes the rigid. Everyone knows this is true, but few can put it into practice. (Tao Te Ching, ch. 78)
"What is the path of least resistance in an email?", I hear you ask. Offer something free!
Successful web marketers know this already. I recently did a survey of the Resource Boxes of fifty well known Ezine Writers. Over 90% of them were not trying to sell anything from their Resource Box. In fact, an overwhelming majority were not even trying to get a click-thru to their website - they were simply offering a free subscription to their Newsletter. In other words, they were more interested in building a long-term relationship than they were in making a quick sale.
When I started out on the Internet, I was pretty impatient. I certainly didn't want to the follow the path of least resistance. The path I had in mind was more like the flight of an arrow - straight to it's target.
But the statistics suggest that most web sales are not made like that; on average your customer will have to see your message seven times before he or she buys your product.
So next time you plan your marketing strategy, why not take a lesson from Water and follow the path of least resistance?
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
Let me explain.
Your first contact with a future customer usually starts with an email. It could be an Ad in an Ezine, it could be your Resource Box at the end of one of your Articles, or it could be your Signature File in your correspondence.
But in the chain of events that leads to a web sale, an email is the point of greatest resistance.
Why is that?
Firstly, your future customer is reading your message offline. She or he has to fire up their modem before they can buy your product. And that requires effort (and expense).
Secondly, if your message is in an Ezine, it's probably one of a dozen other messages all clamoring for attention.
Thirdly, whether your message is an Ezine Ad, a Resource Box, or a Signature File, you've probably had only a few lines to explain why your widgets are so good.
So if an email is the point of greatest resistance, what is the solution?
The ancient Chinese philosophy of Taoism (pronounced 'Dowism') - also known as 'The Watercourse Way' - gives us the answer. Taoism tells us to be like Water and follow the path of least resistance. Water flows. It is soft and moves easily around obstacles in its path, instead of attempting to go through them.
Nothing in the world is as soft and yielding as water. Yet for dissolving the hard and inflexible, nothing can surpass it.
The soft overcomes the hard; the gentle overcomes the rigid. Everyone knows this is true, but few can put it into practice. (Tao Te Ching, ch. 78)
"What is the path of least resistance in an email?", I hear you ask. Offer something free!
Successful web marketers know this already. I recently did a survey of the Resource Boxes of fifty well known Ezine Writers. Over 90% of them were not trying to sell anything from their Resource Box. In fact, an overwhelming majority were not even trying to get a click-thru to their website - they were simply offering a free subscription to their Newsletter. In other words, they were more interested in building a long-term relationship than they were in making a quick sale.
When I started out on the Internet, I was pretty impatient. I certainly didn't want to the follow the path of least resistance. The path I had in mind was more like the flight of an arrow - straight to it's target.
But the statistics suggest that most web sales are not made like that; on average your customer will have to see your message seven times before he or she buys your product.
So next time you plan your marketing strategy, why not take a lesson from Water and follow the path of least resistance?
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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